Does Your Website Accomplish Its #1 Purpose?

Does Your Website Accomplish Its #1 Purpose?

It’s clear from my travels around the Web, that many business owners do not know the #1 purpose of their website. Hint: it’s not to establish your brand presence.  It’s not to wow and impress with the latest fancy-pants technology (remember, Flash was once considered...

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Top 10 Webinar Conversion Success Strategies

Top 10 Webinar Conversion Success Strategies

1. Craft a title for your webinar that is clear, concise and compelling.2. Put your registration button* or form above the fold on all devices. *A button to a popup will essentially double your above-fold space. 3. Don’t just settle for mobile responsive,...

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Hitting the Right Balance Between Emotion and Logic

Hitting the Right Balance Between Emotion and Logic

"When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion." — Dale Carnegie Understanding the mechanics of decision making is critical to the success of your business not because of how you make decisions (although that...

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Should Your Webinar Be Fake-Live?

Should Your Webinar Be Fake-Live?

When the ability to schedule access to a recording of a promotional event first hit the market, there was an expectation that the event should appear to be live. In fact, you still see this tactic as part of the built in functionality in some of the older...

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Why Your Offer Isn’t Converting: 3 Unexpected Reasons

Why Your Offer Isn’t Converting: 3 Unexpected Reasons

Converting sales is your highest priority as a small business. No sales. No business.  So when your offer isn't converting well, or at all, you need to figure out why... stat. When a small business owner comes to us with an offer that is under-converting, here are the...

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