Conversion Driver 3: ConvertMORE Sales

Are You Killing Your Conversions with I, Me, and My? (How to not be ‘The Bore’)

The Bore. We all know THAT person. The one you avoid at a party or a family gathering, slip away from as quickly as possible at networking events (“Would you just LOOK at the time!”), or ghost immediately after a first date, if not sooner. They are, The...

Why You Should Be Using Evergreen (Automated) and Just-In-Time Webinars to Grow Your Business

Conversion Driver 3: ConvertMORE Sales

Sales while you sleep! What business owner doesn’t dream of making that kind of leveraged sales a reality?! And for good reason. When you have systems that can leverage your time and convert leads to buyers independent of you actually doing the selling in...

Is Now the Right Time to Add an Evergreen Webinar to My Marketing & Sales Strategies?

Conversion Driver 3: ConvertMORE Sales

Top 10 Webinar Conversion Success Strategies

Conversion Driver 3: ConvertMORE Sales

1. Craft a title for your webinar that is clear, concise and compelling.2. Put your registration button* or form above the fold on all devices. *A button to a popup will essentially double your above-fold space. 3. Don’t just settle for mobile responsive, optimize...

Hitting the Right Balance Between Emotion and Logic

Conversion Driver 3: ConvertMORE Sales, StoryBrand: Clarify Your Message

“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” — Dale Carnegie Understanding the mechanics of decision making is critical to the success of your business not because of how you make decisions...

Should Your Webinar Be Fake-Live?

Conversion Driver 3: ConvertMORE Sales

When the ability to schedule access to a recording of a promotional event first hit the market, there was an expectation that the event should appear to be live. In fact, you still see this tactic as part of the built in functionality in some of the older evergreen...