You could say, I was smitten.
It was sometime in 2016 that I first became aware of Donald Miller’s StoryBrand, and to say it got my attention, is an understatement. I was captivated, truly smitten, by it.
This. Was. Different.
It just made so much sense!
Who WAS this guy, “Donald Miller?!”
Soon, I would discover just what captured my attention so quickly, pulled me in so effortlessly, and got me buying right away!
As you might imagine, I’m either doing marketing, talking about marketing, or paying attention to others doing marketing all day, every day. So when something stands out in my marketing ocean, I’m going to pay attention.
I bought the online program. Then began referring my clients to the program. This led to an inquiry about being an affiliate and an invite into the very first StoryBrand Certified Guide program in 2017.
In a matter of just a few weeks, I went from being an unaware member of StoryBrand’s Target Audience to Looking and converting on first-step calls-to-action, to Buying, to Buying Again (big ticket this time), and finally to referring others.
THAT is how a business, set up for success, gets it done.
The 7-Part Framework
If you are not familiar with StoryBrand, it’s a 7-part framework for creating clear, compelling marketing that captures your ideal prospect’s attention and gets them to take action. Quickly. Efficiently. Without endless nurture and forever follow-up. (Yes, funnels and follow-up are still important, but StoryBrand helps deliver higher quality, more purchase-ready leads into your funnels enabling you to move to a sale – even a high-end sale – more quickly and effectively.)
Make Your Customer the Hero
The entire framework is built on a very simple yet elusive concept: your customer is the hero of your business’s story.
The challenge for most business owners is that we are human and as such oriented to our own story, our own needs, our own wants, and desires. It’s not selfish. It’s a survival mechanism and one of which we must be more conscious. We are also (nearly) to a person, enamored with what we do and HOW we do it. You can see this everywhere with marketing messages that are vague or clever rather than clear, an emphasis on product features, too much copy spent on why ABC Services is so great, and so on.
StoryBrand Is About Converting More
StoryBrand clears the path for stronger conversions across each of the key markers:
- Target Audience to Looker
- Looker to Lead
- Lead to Customer
- Customer to Repeat Customer
The framework works for any business, at any stage of development, of any size, and with any amount of sales/revenue. StoryBrand is truly a marketing foundation no business can afford to be without.
Find Out How We Can Help You ConvertMORE with StoryBrand
Schedule your no-obligation 30-minute Discovery Session with MaryKay now. It will cost you nothing to see if StoryBrand and ConvertMORE can help you grow your business.