Words. Nothing is more fundamental to your marketing success than finding the right words to inspire your audience to take action.
Whether on your website’s homepage, a lead-generating landing page, a special offer email, a Facebook ad, or a video script, the words you use will either clarify or confuse, attract or repel, convert or bore, your prospects.
Words matter. And there is no better framework than StoryBrand® for identifying the words that will create a clear, compelling, consistent brand message that converts lookers to leads and leads to buyers.
MaryKay was part of the very first class of StoryBrand Certified Guides, and we’d love to support you in crafting clear, compelling marketing that converts.
StoryBrand Brand Script
A Brand Script is essential for your business as a whole but is also ideal (and recommended) when you are expanding your brand into new markets or verticals, launching new offers (each offer should have its own Brand Script), or simply need a comprehensive refresh.
- A 75 to 90-minute Zoom Session to identify and document all the components of the Brand Script
- MaryKay will then write your Brand Script from the components
- A 30-minute follow-up to review and finalize your Brand Script
- Access to the recordings from both sessions, the documentation of the Brand Script components, and a copy of your Brand Script are provided through and hosted on our Client Portal.
Your investment: $1497
Single Web Page Wireframe
Choose between a website homepage wireframe, ideal if you are launching a new brand or undergoing a brand refresh, or to help kick off a new offer or launch, a lead-gen landing page wireframe. Website page wireframes also include a Brand Script!
- A 75 to 90-minute Zoom Session to identify and document all the components of your StoryBrand Brand Script and other relevant information about your business
- MaryKay will then write your Brand Script and design the wireframe from the components identified
- A 30-minute follow-up to review and make adjustments to the draft Brand Script and wireframe
- Final edits to the wireframe, including recommendations for images and other design elements to enhance the page presentation
- A 30-minute follow-up discussion of the final Brand Script and Wireframe
- Access to the recordings from both sessions, the documentation of the Brand Script components, and a copy of your Brand Script and your Wireframe are provided through and hosted on our Client Portal.
Your investment: $2497
StoryBrand Marketing Funnel
A marketing funnel is what converts your idea into money. It begins by capturing the attention of your target market and concludes with a purchase – cha-ching – by your ideal customer or client. Digital Marketer calls marketing funnels Growth Flywheels, and without one that consistently converts lookers into leads and leads into buyers, you will struggle to break free from the feast or famine cycle.
At ConvertMORE, from outlining and mapping the funnel strategy, to creating the landing pages, to developing the backend automations, to setting up the data capture you need for optimization, we are experts at building marketing funnels.
A StoryBrand marketing funnel includes:
- A StoryBrand framework for the primary offer your funnel will sell
- A StoryBrand, Brand Script for the primary offer
- StoryBrand Wireframes for:
- A lead-gen landing page
- A sales page to the primary offer
- An upsell page
- A downsell page
- A StoryBrand email follow-up series to the primary offer
- A StoryBrand email follow-up series to a downsell offer (optional)
- Ad sets for the platform of your choice (Facebook/Instagram, Google, YouTube) to get you started
We offer pricing for funnels with or without implementation.
It costs you nothing to see if we are a fit. Schedule a Discovery Session today.