Find the money hiding in your business.
In this unique, 2-session process, we will take a deep dive into your current business and chart how your ideal customer becomes aware of your brand, takes their first steps to engage, and ultimately makes their first purchase.
Next, we’ll identify the gaps in the journey and the opportunities for new offers, new ways of packaging and/or pricing current offers, new avatars, and new markets. This process reveals opportunities, previously hidden, to convert existing customers into repeat customers so you grow your Lifetime Customer Value and, with that, your profits.
In Session 1, we will collect the essential information on your business:
- An overview of what your business does, who it serves, etc.
- Your lead generation strategies and current results
- Your current offer(s)
- Your current revenue and the contribution of each offer to that revenue
- How your product or service is delivered
- Your current cost of goods or services – including your time
MaryKay will then create and present for review three individual documents (flowcharts):
- Your Customer Journey
- Your Strategic Revenue Map
- Your Content Strategy
In Session 2, we will review the flowcharts, make adjustments, and identify the opportunities most deserving of immediate action so you exit these sessions with a plan of action ready to execute.
- 2 sessions, a total of 120 – 150 minutes of consultation time, recorded
- Perpetual access to recordings
- The final Customer Journey & Revenue Map
3-Hour Block of Strategic Consultation
Completely bespoke opportunity to get MaryKay’s input on any aspect of your business that you choose. The total time may be divided into sessions of between 30 and 90 minutes and may be used anytime over a 3-month period.
All sessions are recorded and available perpetually from our client portal.