Does Your Website Accomplish Its #1 Purpose?

Does Your Website Accomplish Its #1 Purpose?

It’s clear from my travels around the Web, that many business owners do not know the #1 purpose of their website. Hint: it’s not to establish your brand presence.  It’s not to wow and impress with the latest fancy-pants technology (remember, Flash was once considered...
Top 10 Webinar Conversion Success Strategies

Top 10 Webinar Conversion Success Strategies

1. Craft a title for your webinar that is clear, concise and compelling.2. Put your registration button* or form above the fold on all devices. *A button to a popup will essentially double your above-fold space. 3. Don’t just settle for mobile responsive, optimize...
Should Your Webinar Be Fake-Live?

Should Your Webinar Be Fake-Live?

When the ability to schedule access to a recording of a promotional event first hit the market, there was an expectation that the event should appear to be live. In fact, you still see this tactic as part of the built in functionality in some of the older evergreen...