StoryBrand: Clarify Your Message - ConvertMORE Consulting

StoryBrand – Why We Chose to Become a Certified Guide

You could say, I was smitten. It was sometime in 2016 that I first became aware of Donald Miller’s StoryBrand, and to say it got my attention, is an understatement. I was captivated, truly smitten, by it. This. Was. Different. It just made so much sense! Who...

Hitting the Right Balance Between Emotion and Logic

Conversion Driver 3: ConvertMORE Sales, StoryBrand: Clarify Your Message

“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” — Dale Carnegie Understanding the mechanics of decision making is critical to the success of your business not because of how you make decisions...