If it sounds too good to be true, it probably is. Paid advertising on channels such as Facebook and Google can be a great option for growing your business. And from what you’re probably hearing about paid ads, it can seem like they’re akin to turning on a “magic”...
Meet Alice. Recently I had an engaging conversation with Alice (not her real name), who was referred to me by a long-time client. Alice was looking for guidance on how to launch her new program. She had done a test launch for the program to her list of about 3000,...
